Just A Bunch of People Like Us

Marco Arment writes what will likely be my favorite piece about Apple Watch:

Despite our frequent expectations to the contrary, Apple rarely comes up with major solutions that nobody else could think of. “Apple” is just a bunch of people like us, and if we can’t think of a great way to solve an impossible problem or tradeoff, they probably can’t, either.

What Apple does best is take established ideas, build upon them, make good design decisions along the way, and execute well. It’s what they did with the iPhone and iPad before, and it’s what they did with the Apple Watch.